EOC: New Fragrance Brand

In creating a new fragrance for men, I had to first decide, what do women want their men to smell like? I guess this would depend on a few different factors, one being the location of the man. Different fragrances resonate differently with people depending largely on the location of these people. To figure this information completely out, it would take large amounts of research and time. Instead I tried to think of a scent that would almost be universal in a sense without losing the manly feel all men crave when purchasing or receiving their cologne.

I came up with a combination of scents that I believe would give a comfortable but strong smell for men everywhere. It would be a nature smell of sorts; fresh fallen rain from a timber area with a hickory musk scent. The combination would give a gentle but yet lumberjack touch, leaving men with the feeling of being able to conquer anything that falls in their given path. Any woman would love to purchase this fragrance for their man for when she buys it for him, she is also buying herself a feeling of protection that comes with every spray. If he’s purchasing for himself, he knows he’s made the right choice instantly upon leaving the store and applying the fragrance. The first touch of the scent reaching his skin will give the man an enormous boost of confidence with yet a calming and protective energy about him that ladies can’t help but crumble to.

This fragrance will be in a dark, flask shaped bottle, placed in dark silk bag, and packaged in a suede box. Neiman Marcus will be the main supplier of such a fragrance, but can also be found in other stores of the same class. The way in which this fragrance is packaged will complete the experience received when purchased by any individual. The shape being in a flask gives a bad boy, rebellious feel with the suede box and silk bag giving a luxurious, classy, royalty feel. The combination of the two give any man, everything they need to conquer any challenge they may run into. Whether in everyday life or for any one of those lifetime experiences some only believe to be made up in dreams. Welcome to the new fragrance for men called “Jack”. Deprived from lumberjack, the name Jack gives a manly feeling, yet a mysterious vibe of comfort. The scent every man wants and every woman wants their man to have, a scent craved by all before they even knew it existed.

Week 2 EOC: Survey Questions

What gender are you?

Which age group do you fit in?

Where do you prefer to purchase your fragrances?

How many fragrances do you own?

 How much would you spend on your fragrances?

Does wearing a certain fragrance boost your self confidence?

How often do you wear fragrances?

How many times a year do you buy fragrances?

What kind of scents do you prefer?

Week 2 EOC: Survey Research

The survey I choose to read about is the Retail Clinics Market Overview and 2014 Consumer Survey Results. A retail clinic would be the medical area in a retail store such as CVS, Walgreens, Target or Walmart. There has been a significant rise in these clinics popping up throughout the United States the past couple of years. The information was gathered using an online panel of 2,000 United States adults all the age of 18 or over. I feel to get a more accurate response with some of the question, more adults should have been a part of this survey. Only 35.4 percent of the adults surveyed have visited a retail clinic, that’s up ten percent from last year. Seems over 90 percent of those who do visit, are leaving completely satisfied. With so many satisfied costumers I see retail clinics continuing to grow at a steady rate. The research predicts the same, conservative but steady growth in stores with a projected 2700 clinics to open in 2018. In 2013 the market for retail clinics was estimated at $613 million, but is estimated to increase to $1.8 billion in 2018. Keep in mind most people visiting retail clinics are going for colds, vaccinations, or prescription renewal. People would rather run to the CVS than to a doctor when it comes down to these simple inconveniences. Approximately 84 percent of the retail clinic visitors have a primary physician still, which they have most likely seen in the last year. With this research results, I feel the retail clinic market is a good one to be investing in. I feel it will continue to grow over an extended period of time, because of how much faster and easier retail clinics are than a doctor visit.

EOC: Week 1: What I am expecting from this class.

I plan to learn more about marketing research and really grasp an understanding of marketing by the end of this class. Marketing is a huge part of my life with my Entertainment Company and network marketing company.  I know marketing research consists of researching consumers, competitors, employees and other parts of the marketing success. The research can be done in many ways, one popular way being surveys. Surveys can be easily filled out and collected to give any company or person a quick response to certain questions they may have. I know this information can be very valuable and worth a lot of money, depending on what the research shows. I am looking to find out about the companies who excel in marketing research and why other companies don’t bother so much with it. Is marketing a key reason in why some companies fail to make the leap from being a good company to being a great company? What is the average companies spend on marketing research? All good questions I’m hoping get answered through this class. I can’t say marketing is the most exciting of subjects, but it is something I want to be good at so all in all I’m really just wanting to improve my marketing skills. I have an event in the making for later 2016 so that gives me plenty of time to really do some good marketing research and put together some strong ad campaigns. I want to be more confident in my marketing after this class to be able to complete such campaigns and not have any doubt in selling out the event.

Week 10 EOC: Benefits vs Features

When buying Puppy Chow, you know you're getting the benefit of not settling for less. With every bag sold, we know we are satisfying someones craving for the most desirable snack out there. All the ingredients guaranteed fresh and you will know exactly where everything comes from. Not only are your satisfactions and cravings met with Puppy Chow, but you benefit from knowing exactly where your money is going. You will know it's going to a place in need, thus keeping a smile on your face. All you have to do is buy Puppy Chow and you know you're making a difference and helping in this world. It's tough times for a lot of people so it can be even harder to find an opportunity to give back. With Puppy Chow you're giving back and enjoying a snack, at the same time. Another great benefit you have with Puppy Chow is our great customer service. We are willing to meet almost any need and if you have problems with anyone on our team, we'll do everything we can to solve the issue. Puppy Chow is an amazing snack with great benefits making it the most desirable snack of its kind. We also feature things such as seasonal, dark and milk chocolate, and peanut butter flavors. Sending the proceeds to the Philippines is also a great feature not many snacks provide as well as a great benefit. So as you see, making a choice other than Puppy Chow is really no good choice at all.

Week 9 EOC: Mission Statement

Delicious Delights is providing a delicious and convenient snack to people of all ages. For enjoyment during snack time fun and any party you can think of having anytime during the year. We won’t just stop at Puppy Chow. Be prepared for more great snacks from Delicious Delights with the same great prices! “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Marketing An Introduction, Armstrong/Kotler Page 41. Also, all proceeds are going to be provided to help the relief aid to all those suffering in the Philippines from Typhoon Haiyan. All proceeds will be overlooked directly by the founder of Delicious Delights, Mr. Bagenstos himself, to ensure philanthropic efforts are being met, in order to satisfy the common concerns of shareholders. We believe the little shelter left standing after the Typhoon is not enough so with your help of purchasing our Puppy Chow, we will donate every proceed made to start in rebuilding all the lost homes in the Philippines. By the end of next year, we want most of the homes rebuilt and sturdy for families to move into. “Business and charity or public service don’t have to be mutually exclusive. In fact, when they come together, they can be very powerful.” Marketing An Introduction, Armstrong/Kotler Page 87. We aren't stopping there though, after homes are built we’re going to send clothes and other supplies to help getting the Philippines back on track. When the Philippines are finished being rebuilt the proceeds will continue to go to those in need. Treat yourself today with a bag of Puppy Chow and help those unable to even get out of the rain.

Final Project - Implementation Evaluation Control

Every month a sales analysis will be looked over comparing sale targets to actual sales made. A website will be created with a direct email to the corporate office so customers can email their complaints, concerns, and comments. A customer satisfaction survey will also be posted on the website to encourage customers to tell us how they feel about our product Puppy Chow and the company itself. “Satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company.” Marketing An Introduction, Armstrong/Kotler Page 154. In every bag purchased, the same customer satisfaction survey can be found and mailed in by costumers who wish to share their opinion. A monthly, quarterly, and annual financial report will be collect and analyzed by the founder and CEO's of Delicious Delights to ensure enough proceeds are being made and given to the right places to help those in the Philippines. Quarterly market share evaluations will be made to evaluate how much of the current market is controlled by Delicious Delights and our competitors. “Rather than setting a high initial price to skim off small but profitable market segments, some companies use market-penetration pricing. They set a low initial price in order to penetrate the market quickly and deeply—to attract a large number of buyers quickly and win a large market share.” Marketing An Introduction, Armstrong/Kotler Page 286. If our goals aren't met after six months, we will analyze our market plan and come up with a new strategy to ensure our goals are met.