Final Project: Zen Vapors

Zen Vapors

Hypothesis

Zen Vapors gave me the opportunity to do some market research on a recent mod they’ve received and have not been able to sell many of. The mod is a copper mod for your mechanical vaping system. When seeing where Zen Vapors keeps this product located for sell, I came up with a hypothesis. If the copper mod was moved to the front near the cash register, more would be sold.

Survey

My hypothesis led me to conduct a survey of 50 customers during a Saturday afternoon at Zen Vapors. Nearly all of whom that were surveyed,  were young adults. This is what I found out:

A big portion of the people vaping has recently started from three months ago to three years ago. You can see when an individual gets started on vaping; they become a potential customer for years.

The majority of people vaping used to smoke cigarettes. Seeing this many smokers switch to vaping shows a possible trend in smokers switching to vaping. New vapors require a new mod, specifically a copper mod!

When getting into vaping, mods soon become an accessory. Ladies and gentleman alike want to have mods to match their personality or even their favorite outfits. The longer they’ve been vaping, the more mods they’ll acquire for every occasion.

Mod personalization isn’t as popular as I thought it would be. You can get your name etched in certain mods or even logos if you’re trying to promote while you vape. With personalization not being as popular, they’ll have more chance to sell the copper mod on the spot then to suggest personalizing it.

I was shocked to see as many people as I did who spend over $100 a month on vaping and literally nobody who spends under $20. People vaping are for sure spending money every month to enjoy the many flavors of vaping and in upgrading their vaping tools.

People vaping do their research! Very few people would normally listen to a shops advice; instead they prefer to plan out a purchase ahead of time. It still doesn’t hurt the shop to offer a customer a nice shiny copper mod!

It’s nearly even on vapors who keep shop loyalty up and vapors who like to explore the availability of other vape shops. Your loyal customers may not have seen the copper mod in the shop yet and anyone just passing through may find an interest in the mod as they check out and grab one.

Conclusion

I recommend moving the copper mods near the register to increase awareness of the product to everyone coming through Zen Vapors. People vaping spend nearly as much on vaping as the average smoker does on cigarettes, with a good percentage of the people vaping staying loyal to a specific shop they like. Knowing an average customer will purchase over five mods in their vaping life, the likability of selling more is high when the opportunity is presented right in front of them. 

EOC Week 9: The Darkside of Market Research

When thinking about the dark side of market research, money is unfortunately the first thing to come to mind. The world we live in today, you see money being thrown around to create deals that’ll benefit the individuals with the most money. Our politics in America are the worst at this. Like the point made in class, why is it if I call and want to talk to anyone running for presidential election, it’s 99% accurate to say it won’t happen. Now if I have $100 million just laying around and decide the candidate would like this money more than me, the candidate becomes all ears and I’ll be the first person they speak with. Now being the kind of person I am, I won’t give them the $100 million without something in return. What can $100 million by from you? This is not only in politics. The sad truth is money bribery is entwined in every business industry alive, from politics to soccer. Here recently FIFA officials have been arrested on charges of money laundering, a scam that has been going on for 24 years which also involves Nike. The world was made to believe the soccer league was legit in every deal made, but the truth is the league has been receiving bribes for quite some time. This kind of manipulation may have been the reason behind the rise in Brazil’s team. I feel once you break a certain money barrier you can manipulate the market to always be in your favor. With this much money it also makes the chances of you getting caught, slim to none. There’s a dark and dirty side to everything in life, you just have to learn as much as you can about it and be cautious.