Week 10 EOC: Benefits vs Features

When buying Puppy Chow, you know you're getting the benefit of not settling for less. With every bag sold, we know we are satisfying someones craving for the most desirable snack out there. All the ingredients guaranteed fresh and you will know exactly where everything comes from. Not only are your satisfactions and cravings met with Puppy Chow, but you benefit from knowing exactly where your money is going. You will know it's going to a place in need, thus keeping a smile on your face. All you have to do is buy Puppy Chow and you know you're making a difference and helping in this world. It's tough times for a lot of people so it can be even harder to find an opportunity to give back. With Puppy Chow you're giving back and enjoying a snack, at the same time. Another great benefit you have with Puppy Chow is our great customer service. We are willing to meet almost any need and if you have problems with anyone on our team, we'll do everything we can to solve the issue. Puppy Chow is an amazing snack with great benefits making it the most desirable snack of its kind. We also feature things such as seasonal, dark and milk chocolate, and peanut butter flavors. Sending the proceeds to the Philippines is also a great feature not many snacks provide as well as a great benefit. So as you see, making a choice other than Puppy Chow is really no good choice at all.

Week 9 EOC: Mission Statement

Delicious Delights is providing a delicious and convenient snack to people of all ages. For enjoyment during snack time fun and any party you can think of having anytime during the year. We won’t just stop at Puppy Chow. Be prepared for more great snacks from Delicious Delights with the same great prices! “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Marketing An Introduction, Armstrong/Kotler Page 41. Also, all proceeds are going to be provided to help the relief aid to all those suffering in the Philippines from Typhoon Haiyan. All proceeds will be overlooked directly by the founder of Delicious Delights, Mr. Bagenstos himself, to ensure philanthropic efforts are being met, in order to satisfy the common concerns of shareholders. We believe the little shelter left standing after the Typhoon is not enough so with your help of purchasing our Puppy Chow, we will donate every proceed made to start in rebuilding all the lost homes in the Philippines. By the end of next year, we want most of the homes rebuilt and sturdy for families to move into. “Business and charity or public service don’t have to be mutually exclusive. In fact, when they come together, they can be very powerful.” Marketing An Introduction, Armstrong/Kotler Page 87. We aren't stopping there though, after homes are built we’re going to send clothes and other supplies to help getting the Philippines back on track. When the Philippines are finished being rebuilt the proceeds will continue to go to those in need. Treat yourself today with a bag of Puppy Chow and help those unable to even get out of the rain.

Final Project - Implementation Evaluation Control

Every month a sales analysis will be looked over comparing sale targets to actual sales made. A website will be created with a direct email to the corporate office so customers can email their complaints, concerns, and comments. A customer satisfaction survey will also be posted on the website to encourage customers to tell us how they feel about our product Puppy Chow and the company itself. “Satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company.” Marketing An Introduction, Armstrong/Kotler Page 154. In every bag purchased, the same customer satisfaction survey can be found and mailed in by costumers who wish to share their opinion. A monthly, quarterly, and annual financial report will be collect and analyzed by the founder and CEO's of Delicious Delights to ensure enough proceeds are being made and given to the right places to help those in the Philippines. Quarterly market share evaluations will be made to evaluate how much of the current market is controlled by Delicious Delights and our competitors. “Rather than setting a high initial price to skim off small but profitable market segments, some companies use market-penetration pricing. They set a low initial price in order to penetrate the market quickly and deeply—to attract a large number of buyers quickly and win a large market share.” Marketing An Introduction, Armstrong/Kotler Page 286. If our goals aren't met after six months, we will analyze our market plan and come up with a new strategy to ensure our goals are met.

Final Project - Price

The prices we offer at Delicious Delights will be lower than anyone around. We will beat any competitor price by 10% off every bag. “The company can offer greater costumer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices.” Marketing An Introduction, Armstrong/Kotler Page 53. Prices will start from $1.99 every ten ounce bag in stores or weigh out your own bag and only pay $0.18 every ounce. When buying mass quantities of Puppy Chow, special deals will be made with our whole sale retailers to ensure they get the best prices and services from our team players at Delicious Delights. Starting at $450.00 when you need ten pounds, $850.00 for twenty pounds, and as low as $1800.00 for fifty pounds. Puppy Chow will be sold as needed by customer.  We will be able to offer more of the product at better bargain prices then our competitors with no worries of losing money. “A company can always increase customer satisfaction by lowering its price or increasing its services.” Marketing An Introduction, Armstrong/Kotler Page 17.

Final Project - Promotion

Here at Delicious Delights we offer a wide variety of promotions. We'll keep a televised commercial running in major cities all across the United States. Promotion teams will also be deployed across America to get a direct response from costumers for their thoughts and feelings towards Delicious Delights and our main product Puppy Chow. Using networks such as Facebook and Twitter, we will be able to show millions across the world what our product is with constant adds being displayed through our companies pages. This will also promote what our companies about and stay connected in an easier way with our customers. “Marketers are working to harness the power of these new social networks to promote their products and build closer costumer relationships.” Marketing An Introduction, Armstrong/Kotler Page 143. The most recent promotion add being ran is our radio commercial. A fairly simple add, getting straight to the point, but it gets your mouth watering and you excited to hurry and get yourself a bag. Another major option we have to explore is promoting through apps and cell phone games. More and more people are getting phones, tablets, and other devices that give the option for apps and games. We will be displaying our adds through the app stores and apps themselves, reaching a larger audience everyday. Last is the word of mouth. We have no doubt Puppy Chow will be so good; customers won't help but to spread the good word. Our customers will be our biggest guaranteed promoters. In the first month we will also be offering a complimentary gift for the release of Puppy Chow. Just another reason to get people excited to try this amazing treat. “If the sales promotion period is to short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force.” Marketing An Introduction, Armstrong/Kotler Page 437.

Final Project - Distribution

The target whole sale providers are the main grocery outlets across the United States. Starting in stores such as Whole Foods, Smith's, and Albertsons, then moving into larger stores from Wal-Mart to Targets. We want to have the United States covered in just a few months before moving internationally and having most the world covered before Delicious Delights yearly mark. “Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away.” Marketing An Introduction, Armstrong/Kotler Page 253. Using the power of television, we want to reach the homes of millions with our adds and send everyone in the right direction to purchase our products. Whether that’s over the phone, online, or sending them to the nearest store that sells our product. “With the widespread distribution on cable and satellite television, the top three shopping networks combined now reach 248 million homes worldwide.” Marketing An Introduction, Armstrong/Kotler Page 454.

Final Project - Product

Our product Puppy Chow will consist of few ingredients. The main being cocoa beans shipped straight to Malaysia, Asia. “Consumers don’t just buy products, they buy the values and lifestyles those products represent.” Marketing An Introduction, Armstrong/Kotler Page 148. When they arrive we grind them down and make the chocolate ourselves. The peanuts we acquire are some of the freshest peanuts grown here in the United States. We want Kellogg’s brand to make the crispy rice cereal and sell to use at a cheap and reasonable price. Last is the butter we will be using. Another deal will be made, this time with Country Crock for the production of the butter needed. We want you to know you’re getting the best tasting treat when purchasing our product, always leaving you a satisfied customer. “The American Society for Quality defines quality as the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.” Marketing An Introduction, Armstrong/Kotler Page 214.

Final Project - Target Market Strategy

The value we are creating for our customers goes much further than just having an amazing tasting treat. We want everyone who buys a bag of Puppy Chow to have an experience like never before. The guaranteed cheapest prices we offer, will keep you coming back for more. “Consumers at all income levels—including affluent consumers—are cutting back on their spending and seeking greater value from their purchases.” Marketing An Introduction, Armstrong/Kotler Page 179. We get the richest chocolate from cocoa beans harvested straight out of Malaysia, Asia. Here at Delicious Delights we make the costumer number one. So if theirs ever a problem with any of our current or future products send it to our main office, with the issue noted and you'll be reimbursed 300%, for any issues caused by company or distributors. “In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.” Marketing An Introduction, Armstrong/Kotler Page 57. As an added bonus, you know all proceeds made from Puppy Chow gets sent over to help those affected by Typhoon Haiyan in the Philippines. After all those suffering are helped in the Philippines, we will start giving the proceeds to others who are in need. Your money is always going to help those in need when you buy from Delicious Delights.

Final Project - SWOT Analysis

After conducting the SWOT analysis, we have determined the strengths, weaknesses, opportunities, and threats that should be focused on. “Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).” Marketing An Introduction, Armstrong/ Kotler Page 55. Strengths include a big opportunity for more products, this will offer some major growth in the company. Next are the lower prices we offer with every bag purchased from Delicious Delights. Our biggest weakness seen is the lack of international operations we possess. In the year to come we will push to branch out all around the world. With the public focus on the Philippines, it's a big opportunity to spark a public interest in Delicious Delights to boost and greatly expand the company some more. The changing seasons will also be of some assistance to provide limited time special flavors. Last are the threats against the company. Our biggest is our rival snack, Muddy Buddies and the possibility of future snacks that will raise the competitive market. “Sales decline for many reasons, including technological advances, shifts in consumer tastes, and increased competition.” Marketing An Introduction, Armstrong/Kotler Page 263.

Final Project - Objectives

The target buyers Delicious Delights is to pursue will be all whole sale retailers, due to the fact they can distribute products effectively amongst the local populous. “Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources.” Marketing An Introduction, Armstrong/Kotler Page 39 I can sell to them in mass quantities at reduced prices, knowing my product will efficiently be distributed in a shorter amount of time. These whole sale retailers include, but are not limited to, Whole Foods, Smith's, Albertsons, and anyone else interested and excited to get on with Delicious Delights. Over the next year we will strive for nothing less than a 90% customer satisfaction rating and a fair average of $15,000 a month being provided to aid the Philippines. Our goal is to own a minimum of 20% of the market share for snack foods. “Finally, within individual units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably.” Marketing An Introduction, Armstrong/Kotler Page 47.

Final Project - Business Mission Statement

Delicious Delights is providing a delicious and convenient snack to people of all ages. For enjoyment during snack time fun and any party you can think of having anytime during the year. We won’t just stop at Puppy Chow. Be prepared for more great snacks from Delicious Delights with the same great prices! “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Marketing An Introduction, Armstrong/Kotler Page 41. Also, all proceeds are going to be provided to help the relief aid to all those suffering in the Philippines from Typhoon Haiyan. All proceeds will be overlooked directly by the founder of Delicious Delights, Mr. Bagenstos himself, to ensure philanthropic efforts are being met, in order to satisfy the common concerns of shareholders. We believe the little shelter left standing after the Typhoon is not enough so with your help of purchasing our Puppy Chow, we will donate every proceed made to start in rebuilding all the lost homes in the Philippines. By the end of next year, we want most of the homes rebuilt and sturdy for families to move into. “Business and charity or public service don’t have to be mutually exclusive. In fact, when they come together, they can be very powerful.” Marketing An Introduction, Armstrong/Kotler Page 87. We aren't stopping there though, after homes are built we’re going to send clothes and other supplies to help getting the Philippines back on track. When the Philippines are finished being rebuilt the proceeds will continue to go to those in need. Treat yourself today with a bag of Puppy Chow and help those unable to even get out of the rain. 

Week 8 EOC - Creative Content

You jump in your car to head to the grocery store and when you turn on the radio the first commercial you hear is from your favorite people here at Delicious Delights. Your mouth begins to water as you put your vehicle in drive. The commercial goes on as you think to yourself "what is this magnificent sounding treat?" “Puppy Chow, for only $2.00, you can get five ounces of this magically tasty experience for you or a friend. Having a party soon, birthday or a little more towards the crazy side for a party? Puppy chow will never serve you wrong. It’ll even be loved at your Sunday sports day. The first time you take a bite out of a bag, not only does the chocolate melt in your mouth but you melt along with it. Melting away to a paradise you can only dream of at night. You’ll have to prepare yourself for this explosion of taste that will send you back to the first time you ever put a chocolate bar in your mouth and you instantly filled with the joy of a thousand children. My friend’s this isn’t just a bag of chocolate treats you’re buying, you’re buying a journey back through and too wonderful places you might have thought we’re long lost.” At this point you realize you haven’t left your driveway and you’re debating going back inside to grab a dry shirt you haven’t drooled on. “So come get some Puppy Chow to also help those in need in the Philippines for all profits will be going to the victims of Typhoon Haiyan. They deserve it and so do you.” You’ve decided by now that this treat must have been sent from the gods and can’t wait to get some.

Week 7 EOC: Marketing Pitch

My company Maker’s Me is proud to offer you Puppy Chow the greatest snack choice you can chose for any occasion. Don’t let the name fool you, this snack is far from being for puppies. Puppy Chow is rich in chocolaty greatness, reminding you of all the great childhood memories you once forgot and all the pleasures life has to offer.  From your first bite till your last, you won’t want to pass on a bag. “Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a produce, service, idea, or other object.” Marketing An Introduction, Armstrong/Kotler Page 8. We can cheaply mass produce Puppy Chow and have it in every Whole Foods in no time. The only ingredients involved are Chex mix, chocolate chips, peanut butter, butter, and powder sugar, making the price affordable for anyone to try. Bags from snack size when you’re on the go, up to five pound bags will be made for even your biggest get together. Winter season is coming to give us the chance to produce a limited time offer of peppermint and spearmint flavor Puppy Chow everyone’s mouth will be watering over. Don’t like the winter flavors or milk chocolate? Try the dark and white chocolate flavors or for those of you, who don’t like chocolate, grab our peanut butter flavor. Puppy Chow is great for everyone from kids and teenagers looking for something quick and delicious, to the adults throwing that unforgettable super bowl party. “The nation’s 36 million kids age 8 to 12 wield an estimated $30 billion in disposable income. They also influence an additional $150 billion that their families spend on them in areas such as food, clothing, entertainment, and personal care items.” Marketing An Introduction, Armstrong/Kotler Page 146. Here at Maker’s Me we believe in helping everywhere that needs help so on top of all the great things we offer with Puppy Chow, we will be giving all profits to help those in the Philippines. So wait no longer to awaken your lost memories and feelings of true pleasure with Maker’s Me Puppy Chow.

Week 6 EOC: Me x 3

First item that defines me would have to be my home studio setup. When I’m not at school, I spend most of my time in front of the computer doing school work or teaching myself other useful knowledge I strive to learn. I’m able to do anything I need on it from making the music I love to even playing a game when I feel a need to take a break. Takes me no time at all to get done with work here. With it I’ll be able to reach my goal successfully of trying to learn everything I can.

 I own a 2006 Jeep Commander and that’s the second item that makes up me. This doesn’t make up me because of what kind of vehicle it is, but rather that it’s a reliable vehicle that gets me to my destinations.  It’s unfortunate the Jeep I own only gets roughly 14 miles per gallon, but since I’ve owned it, I’ve had little to no problems with it. I was able to set up the back and middle of the Jeep to be a nice sound system I can DJ from.  Without my Jeep I would have a more difficult time getting to school and back and forth from military appointments.

The last item that defines who I am is probably my CDJs. I first learned how to spin on these and still use them to practice on a regular. They aren’t much for DJing equipment, but great for learning on. They define me because of the artist I’m trying to become. After I start producing my own music, I’ll already know how to play the music live for an audience. Eventually I’ll upgrade from these CDJs to a controller that can do more, but for now these work great.

Week 5 EOC: Social Networks and Job Hunting

Companies like LinkedIn and Monster could stand to lose some of their customer base from the social media giant that is Facebook.  According an article in The Wall Street Journal, “Facebook’s use as a job-recruitment tool remains small, but its appeal may be growing.” (Light, Joe. "Recruiters Troll Facebook for Candidates They Like." Wall Street Journal. (2011)) 

This could prove slightly hazardous to those companies who target only professional lives. One company, Waste Management, gets most of its traffic from Facebook.Job candidates, however, may be inclined to see companies starting to find jobs on Facebook as a threat, considering it invasive of their personal lives.  Highly qualified job candidates may be overlooked when their personal lives and resume are connected, but employers could benefit from the connectivity provided by Facebook. I believe that personal lives and professional lives should not be grouped together, and so do those who were in focus groups for Adobe Systems Inc. The vice president of Adobe Systems Inc. talent acquisition said that LinkedIn has been a more successful venture for their company. “… to build meaningful relationships with customers, you first have to understand them and how they connect with your brand.” (Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. Page 99)

Facebook may lose some user base when the users’ Facebook profiles are used as a resume.  The social network has been the center of many scandals already when employees are in the hiring process, causing much unfair bias. Even after being hired, some are discriminated against for what they do in their free time. One teacher in Aurora, Colorado, was fired because of her Twitter posts and Instagram photos after attending a music festival

Week 4 EOC - Theirs an App For That

The app I came up with would fill your tank in your vehicle full of gasoline. By just pressing a few buttons, your car will take off for the nearest gas station where it will be filled with the gasoline of your choice. Through the latest technology your vehicle will remember the route you take to the closest gas station, under five miles. You choose what kind of gas you would like pumped in your vehicle and pay by credit card through the app itself. On completing your transaction the gas station will be notified of the purchase so they can be ready to pump your fuel upon your vehicles arrival. Your vehicle will know when the fuel has been pumped when the clerk closes the door to your gas tank. Your vehicle will then start and return safely home to you. Your vehicle will be installed with sensors all around the outside so it’ll detect an object from different ranges up to 1000 feet. The app itself is free, with purchase of sensors and computer chip to run your vehicle of course. Everyone everywhere will have this app, just not anyone that lives further than five miles from a gas station. With every purchase of gas a ten percent additional fee will be added for the use of the app along with a three percent tax.  Hurry while supplies last. Never have to wake up and leave early for work, school, or anywhere so you can fill your tank first. Just set the weekly reminder for your vehicle to go get a tank full of gas. This means you’ll never be running late for anything again. With a full tank a gas every time you leave the house, nothing can go wrong.

Week 3 EOC: My Demographics

I was born in 1990, making me gladly a part of the Millennials or Generation Y. Being a part of this generation means I have grown up in a world completely filled with all sorts of technology from cellphones, satellite TV, iPads, to the internet and online social networks for communicating with others across the world. I don’t think a lot of people from this era would really know how to live without the use of technology. It has become so common in our everyday lives; nobody even stops to think about how amazing this technology truly is. I’m definitely a part of the 91 percent on the internet and the 77 percent on social networking sites, but wouldn’t agree to be in the 71 percent using instant messaging. I’m always travelling and meeting new people from all across the world. It’s a huge luxury being able to just add a person you meet on Facebook and catch up with them later. Everybody’s so busy in their own lives and you in yours that you feel you just don’t have the time to call all these people you meet to keep in touch with them. It even becomes too much to text sometimes. So we add each other on Facebook, from there anyone can see what I’ve been up to with recent pictures and posts and I can do the same with them. Then when the time comes when you can see that other individual again, you’re able to get in touch and feel like you haven’t forgot who this person is. You are also able to meet amazing people from around the world using the web and may never even meet them in person, that’s the amazing thing about the world we live in now.

Week 3 EOC: Making Money for Good

After finding many companies that give back to charities, I found one that I felt stuck out from the rest. FEED is the name of the company and for every sell they make from bags, accessories, and even apparel, a part of the money goes to feeding hungry children around the world. They have partnered with the UN World Food Programme and The United Nations Children’s Fund, along with DonorsChoose.org, Room to Read, Millennium Villages, Doc 2 Dock, and Edesia. Lauren Bush designed a bag back in 2006 to benefit the United Nations World Food Programme’s School Feeding program and that’s what got FEED started. In 2007 production of these bags started and FEED Projects LLC was founded by Lauren Bush and Ellen Gustafson. For each bag sold a child in school would be fed for a year. In 2008 the FEED Foundation started to support programs and organizations that are working to fight hunger across the world. Since opening in 2007 FEED has been successful in giving 60 million school meals to children around the world, 46,000 children with nutrition supplements, and 13,000 children in American received healthier school meals. They were also able to with feeding people in Haiti after their major earthquake and Japan after their major earthquake. This couldn’t have been done without the help from their retail partners including GAP, Barnes & Noble, Amazon.com, American Eagle Outfitters, Whole Foods, and many more. Hunger is the number one on the world’s top ten health risks list, meaning one in seven people go to bed hungry every night in this world. I think what FEED is doing is beyond amazing and with more companies helping feed the hungry like them, it moves the world one step closer to being rid of malnutrition and the hungry.

Week 2 EOC: Boston Consulting Group - Video Games

First I’ll start with the X-box 360 and the PS3. I have placed them both in the cash cow section. In an article done by William D’Angelo, the year to date sales are shown in comparison from 2010 to 2013. "In 2011 X-box sold 5.8 million consoles where the PS3 sold 7.2 million. In 2013 those numbers drop to 3.5 million for X-box, a 39.7% drop and 5.2 for PS3, a 26.9% drop."(http://www.vgchartz.com/article/251339/2013-year-on-year-sales-and-market-share-update-to-september-28th/)

I put in cash cow because I don’t see any growth in the market but I don’t see a lot of gamers being able to afford the new X-box One and PS4, leaving them a high relative market share. I place both the X-box One and the PS4 in the star category for a few reasons. They’re both new and have many pros and cons, but I don’t think the main focus of sales will come from the United States. China recently lifted a ban that prevented the sale of video games. The ban was made back in 2000 because of the public complaining video games would rot their children’s minds. "The lifting of the ban means that companies like Microsoft, Nintendo, and Sony will now be able to actively market their products to China’s population of 1.35 billion people. Such a large consumer base could significantly alter the types of games that we see coming to market." Aaron Colterhttp://www.digitaltrends.com/gaming/chinas-13-year-ban-on-video-games-and-console-sales-set-to-end/#ixzz2hMvBOQXG 

I place the Wii in the dog category. There were only about 1.2 million consoles sold this year. I believe it’s a gun console for a young family, but not many gamers are interested. The Wii U came out and failed miserably. I think game systems like the Oculus Rift, a virtual reality headset for 3D gaming, and the smart phone and tablet games will be what’s coming next. I’d place them in the question mark because there isn't a big market for them yet, but they could grow to be huge. “In terms of long-term outlook, the real difficulty is in handhelds because people gravitate towards tablets and mobile phones,” Woo says. http://business.time.com/2013/02/11/game-over-why-video-game-console-sales-are-plummeting/#ixzz2hMyE7Odx

Week 1 EOC: My Voice

I’m not just another music producer on a journey to stardom. I’m going to use the knowledge I hold about life and the motivation I wake up with daily to one day change the world. Taking it one day at a time, I’m always staying positive and professional. I never miss a deadline and staying on time for everywhere I have to be. I won’t waste your time and expect you not to waste mine. I don’t do this for the money or the glory of being an all-star DJ. I make my music to inspire and touch the lives of millions, to keep this movement of music we’re in going strong, and to bring happiness to people all over the world. I will continue to bring people together to eventually throw the world’s biggest global gathering of people. I will throw 13 music festivals in 13 separate countries across the world at the same time, while also paying for 10,000 people from each country to go for free. This is why my journey starts with music, but I’ll finish doing so much more. I believe the dreams you set out to accomplish make you who you become and can turn anyone into a great individual. You make the choice to keep putting in the effort and you’ll do anything, even if it is as big as changing the world.

Week 1 EOC: Great Costumer Service

Earlier this year I moved to Henderson, right before starting school, and ran into a huge problem with my phone service. I didn’t have any bars of service almost everywhere in my house. This was a huge problem for me because my cell phone was my only source of a telephone. I use Sprint for my cell phone provider and have always been satisfied with their service, all the way down to the bill being under $100 and unlimited everything. It took me a minute to connect to an actual person when calling Sprint to deal with my problem. When I did get connected with somebody, I ended up losing the call in the first five minutes. Within a minute I received a phone call back and a voicemail from the nice lady I had been speaking with. With the little bit of information she could piece together before our original call dropped, she already knew my problem. Listening to the voicemail, she had informed me that an antenna I could set up in my house and link up to four separate cell phones to was being shipped to me and I would receive it in just a couple weeks. She stated I would have received the antenna sooner, but they were in back order. I received the antenna and have never been happier. I only had to call the one time and didn’t have to threaten to switch phone providers or talk to a manager to get what I wanted. The antenna itself and the shipping were all free of charge as well. The only real downfall through the entire situation was how long I had to wait, makes me think I’m not the only one with bad phone reception in my home.