Final Project - Target Market Strategy

The value we are creating for our customers goes much further than just having an amazing tasting treat. We want everyone who buys a bag of Puppy Chow to have an experience like never before. The guaranteed cheapest prices we offer, will keep you coming back for more. “Consumers at all income levels—including affluent consumers—are cutting back on their spending and seeking greater value from their purchases.” Marketing An Introduction, Armstrong/Kotler Page 179. We get the richest chocolate from cocoa beans harvested straight out of Malaysia, Asia. Here at Delicious Delights we make the costumer number one. So if theirs ever a problem with any of our current or future products send it to our main office, with the issue noted and you'll be reimbursed 300%, for any issues caused by company or distributors. “In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.” Marketing An Introduction, Armstrong/Kotler Page 57. As an added bonus, you know all proceeds made from Puppy Chow gets sent over to help those affected by Typhoon Haiyan in the Philippines. After all those suffering are helped in the Philippines, we will start giving the proceeds to others who are in need. Your money is always going to help those in need when you buy from Delicious Delights.