Final Project - Product

Our product Puppy Chow will consist of few ingredients. The main being cocoa beans shipped straight to Malaysia, Asia. “Consumers don’t just buy products, they buy the values and lifestyles those products represent.” Marketing An Introduction, Armstrong/Kotler Page 148. When they arrive we grind them down and make the chocolate ourselves. The peanuts we acquire are some of the freshest peanuts grown here in the United States. We want Kellogg’s brand to make the crispy rice cereal and sell to use at a cheap and reasonable price. Last is the butter we will be using. Another deal will be made, this time with Country Crock for the production of the butter needed. We want you to know you’re getting the best tasting treat when purchasing our product, always leaving you a satisfied customer. “The American Society for Quality defines quality as the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.” Marketing An Introduction, Armstrong/Kotler Page 214.