Week 10 EOC: Benefits vs Features

When buying Puppy Chow, you know you're getting the benefit of not settling for less. With every bag sold, we know we are satisfying someones craving for the most desirable snack out there. All the ingredients guaranteed fresh and you will know exactly where everything comes from. Not only are your satisfactions and cravings met with Puppy Chow, but you benefit from knowing exactly where your money is going. You will know it's going to a place in need, thus keeping a smile on your face. All you have to do is buy Puppy Chow and you know you're making a difference and helping in this world. It's tough times for a lot of people so it can be even harder to find an opportunity to give back. With Puppy Chow you're giving back and enjoying a snack, at the same time. Another great benefit you have with Puppy Chow is our great customer service. We are willing to meet almost any need and if you have problems with anyone on our team, we'll do everything we can to solve the issue. Puppy Chow is an amazing snack with great benefits making it the most desirable snack of its kind. We also feature things such as seasonal, dark and milk chocolate, and peanut butter flavors. Sending the proceeds to the Philippines is also a great feature not many snacks provide as well as a great benefit. So as you see, making a choice other than Puppy Chow is really no good choice at all.

Week 9 EOC: Mission Statement

Delicious Delights is providing a delicious and convenient snack to people of all ages. For enjoyment during snack time fun and any party you can think of having anytime during the year. We won’t just stop at Puppy Chow. Be prepared for more great snacks from Delicious Delights with the same great prices! “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Marketing An Introduction, Armstrong/Kotler Page 41. Also, all proceeds are going to be provided to help the relief aid to all those suffering in the Philippines from Typhoon Haiyan. All proceeds will be overlooked directly by the founder of Delicious Delights, Mr. Bagenstos himself, to ensure philanthropic efforts are being met, in order to satisfy the common concerns of shareholders. We believe the little shelter left standing after the Typhoon is not enough so with your help of purchasing our Puppy Chow, we will donate every proceed made to start in rebuilding all the lost homes in the Philippines. By the end of next year, we want most of the homes rebuilt and sturdy for families to move into. “Business and charity or public service don’t have to be mutually exclusive. In fact, when they come together, they can be very powerful.” Marketing An Introduction, Armstrong/Kotler Page 87. We aren't stopping there though, after homes are built we’re going to send clothes and other supplies to help getting the Philippines back on track. When the Philippines are finished being rebuilt the proceeds will continue to go to those in need. Treat yourself today with a bag of Puppy Chow and help those unable to even get out of the rain.

Final Project - Implementation Evaluation Control

Every month a sales analysis will be looked over comparing sale targets to actual sales made. A website will be created with a direct email to the corporate office so customers can email their complaints, concerns, and comments. A customer satisfaction survey will also be posted on the website to encourage customers to tell us how they feel about our product Puppy Chow and the company itself. “Satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company.” Marketing An Introduction, Armstrong/Kotler Page 154. In every bag purchased, the same customer satisfaction survey can be found and mailed in by costumers who wish to share their opinion. A monthly, quarterly, and annual financial report will be collect and analyzed by the founder and CEO's of Delicious Delights to ensure enough proceeds are being made and given to the right places to help those in the Philippines. Quarterly market share evaluations will be made to evaluate how much of the current market is controlled by Delicious Delights and our competitors. “Rather than setting a high initial price to skim off small but profitable market segments, some companies use market-penetration pricing. They set a low initial price in order to penetrate the market quickly and deeply—to attract a large number of buyers quickly and win a large market share.” Marketing An Introduction, Armstrong/Kotler Page 286. If our goals aren't met after six months, we will analyze our market plan and come up with a new strategy to ensure our goals are met.

Final Project - Price

The prices we offer at Delicious Delights will be lower than anyone around. We will beat any competitor price by 10% off every bag. “The company can offer greater costumer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices.” Marketing An Introduction, Armstrong/Kotler Page 53. Prices will start from $1.99 every ten ounce bag in stores or weigh out your own bag and only pay $0.18 every ounce. When buying mass quantities of Puppy Chow, special deals will be made with our whole sale retailers to ensure they get the best prices and services from our team players at Delicious Delights. Starting at $450.00 when you need ten pounds, $850.00 for twenty pounds, and as low as $1800.00 for fifty pounds. Puppy Chow will be sold as needed by customer.  We will be able to offer more of the product at better bargain prices then our competitors with no worries of losing money. “A company can always increase customer satisfaction by lowering its price or increasing its services.” Marketing An Introduction, Armstrong/Kotler Page 17.

Final Project - Promotion

Here at Delicious Delights we offer a wide variety of promotions. We'll keep a televised commercial running in major cities all across the United States. Promotion teams will also be deployed across America to get a direct response from costumers for their thoughts and feelings towards Delicious Delights and our main product Puppy Chow. Using networks such as Facebook and Twitter, we will be able to show millions across the world what our product is with constant adds being displayed through our companies pages. This will also promote what our companies about and stay connected in an easier way with our customers. “Marketers are working to harness the power of these new social networks to promote their products and build closer costumer relationships.” Marketing An Introduction, Armstrong/Kotler Page 143. The most recent promotion add being ran is our radio commercial. A fairly simple add, getting straight to the point, but it gets your mouth watering and you excited to hurry and get yourself a bag. Another major option we have to explore is promoting through apps and cell phone games. More and more people are getting phones, tablets, and other devices that give the option for apps and games. We will be displaying our adds through the app stores and apps themselves, reaching a larger audience everyday. Last is the word of mouth. We have no doubt Puppy Chow will be so good; customers won't help but to spread the good word. Our customers will be our biggest guaranteed promoters. In the first month we will also be offering a complimentary gift for the release of Puppy Chow. Just another reason to get people excited to try this amazing treat. “If the sales promotion period is to short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force.” Marketing An Introduction, Armstrong/Kotler Page 437.