Final Project - Price

The prices we offer at Delicious Delights will be lower than anyone around. We will beat any competitor price by 10% off every bag. “The company can offer greater costumer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices.” Marketing An Introduction, Armstrong/Kotler Page 53. Prices will start from $1.99 every ten ounce bag in stores or weigh out your own bag and only pay $0.18 every ounce. When buying mass quantities of Puppy Chow, special deals will be made with our whole sale retailers to ensure they get the best prices and services from our team players at Delicious Delights. Starting at $450.00 when you need ten pounds, $850.00 for twenty pounds, and as low as $1800.00 for fifty pounds. Puppy Chow will be sold as needed by customer.  We will be able to offer more of the product at better bargain prices then our competitors with no worries of losing money. “A company can always increase customer satisfaction by lowering its price or increasing its services.” Marketing An Introduction, Armstrong/Kotler Page 17.