Final Project - Promotion

Here at Delicious Delights we offer a wide variety of promotions. We'll keep a televised commercial running in major cities all across the United States. Promotion teams will also be deployed across America to get a direct response from costumers for their thoughts and feelings towards Delicious Delights and our main product Puppy Chow. Using networks such as Facebook and Twitter, we will be able to show millions across the world what our product is with constant adds being displayed through our companies pages. This will also promote what our companies about and stay connected in an easier way with our customers. “Marketers are working to harness the power of these new social networks to promote their products and build closer costumer relationships.” Marketing An Introduction, Armstrong/Kotler Page 143. The most recent promotion add being ran is our radio commercial. A fairly simple add, getting straight to the point, but it gets your mouth watering and you excited to hurry and get yourself a bag. Another major option we have to explore is promoting through apps and cell phone games. More and more people are getting phones, tablets, and other devices that give the option for apps and games. We will be displaying our adds through the app stores and apps themselves, reaching a larger audience everyday. Last is the word of mouth. We have no doubt Puppy Chow will be so good; customers won't help but to spread the good word. Our customers will be our biggest guaranteed promoters. In the first month we will also be offering a complimentary gift for the release of Puppy Chow. Just another reason to get people excited to try this amazing treat. “If the sales promotion period is to short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force.” Marketing An Introduction, Armstrong/Kotler Page 437.