Final Project - Implementation Evaluation Control

Every month a sales analysis will be looked over comparing sale targets to actual sales made. A website will be created with a direct email to the corporate office so customers can email their complaints, concerns, and comments. A customer satisfaction survey will also be posted on the website to encourage customers to tell us how they feel about our product Puppy Chow and the company itself. “Satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company.” Marketing An Introduction, Armstrong/Kotler Page 154. In every bag purchased, the same customer satisfaction survey can be found and mailed in by costumers who wish to share their opinion. A monthly, quarterly, and annual financial report will be collect and analyzed by the founder and CEO's of Delicious Delights to ensure enough proceeds are being made and given to the right places to help those in the Philippines. Quarterly market share evaluations will be made to evaluate how much of the current market is controlled by Delicious Delights and our competitors. “Rather than setting a high initial price to skim off small but profitable market segments, some companies use market-penetration pricing. They set a low initial price in order to penetrate the market quickly and deeply—to attract a large number of buyers quickly and win a large market share.” Marketing An Introduction, Armstrong/Kotler Page 286. If our goals aren't met after six months, we will analyze our market plan and come up with a new strategy to ensure our goals are met.