Final Project - Objectives

The target buyers Delicious Delights is to pursue will be all whole sale retailers, due to the fact they can distribute products effectively amongst the local populous. “Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources.” Marketing An Introduction, Armstrong/Kotler Page 39 I can sell to them in mass quantities at reduced prices, knowing my product will efficiently be distributed in a shorter amount of time. These whole sale retailers include, but are not limited to, Whole Foods, Smith's, Albertsons, and anyone else interested and excited to get on with Delicious Delights. Over the next year we will strive for nothing less than a 90% customer satisfaction rating and a fair average of $15,000 a month being provided to aid the Philippines. Our goal is to own a minimum of 20% of the market share for snack foods. “Finally, within individual units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably.” Marketing An Introduction, Armstrong/Kotler Page 47.