Companies like LinkedIn and Monster could stand to lose some
of their customer base from the social media giant that is Facebook. According an article in The Wall Street
Journal, “Facebook’s use as a job-recruitment tool remains small, but its
appeal may be growing.” (Light, Joe.
"Recruiters Troll Facebook for Candidates They Like." Wall
Street Journal. (2011))
This
could prove slightly hazardous to those companies who target only professional
lives. One company, Waste Management, gets most of its traffic from Facebook.Job candidates, however, may be inclined to see companies
starting to find jobs on Facebook as a threat, considering it invasive of their
personal lives. Highly qualified job candidates may be overlooked when their
personal lives and resume are connected, but employers could benefit from the
connectivity provided by Facebook. I believe that personal lives and
professional lives should not be grouped together, and so do those who were in
focus groups for Adobe Systems Inc. The vice president of Adobe Systems Inc.
talent acquisition said that LinkedIn has been a more successful venture for
their company. “… to build
meaningful relationships with customers, you first have to understand them and
how they connect with your brand.” (Gary Armstrong, Philip Kotler. Marketing: An
Introduction,
10th Edition., 2010. Page 99)
Facebook may lose some user base when the
users’ Facebook profiles are used as a resume.
The social network has been the center of many scandals already when
employees are in the hiring process, causing much unfair bias. Even after being
hired, some are discriminated against for what they do in their free time. One
teacher in Aurora, Colorado, was fired because of her Twitter posts and
Instagram photos after attending a music festival
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