Final Project - SWOT Analysis

After conducting the SWOT analysis, we have determined the strengths, weaknesses, opportunities, and threats that should be focused on. “Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).” Marketing An Introduction, Armstrong/ Kotler Page 55. Strengths include a big opportunity for more products, this will offer some major growth in the company. Next are the lower prices we offer with every bag purchased from Delicious Delights. Our biggest weakness seen is the lack of international operations we possess. In the year to come we will push to branch out all around the world. With the public focus on the Philippines, it's a big opportunity to spark a public interest in Delicious Delights to boost and greatly expand the company some more. The changing seasons will also be of some assistance to provide limited time special flavors. Last are the threats against the company. Our biggest is our rival snack, Muddy Buddies and the possibility of future snacks that will raise the competitive market. “Sales decline for many reasons, including technological advances, shifts in consumer tastes, and increased competition.” Marketing An Introduction, Armstrong/Kotler Page 263.