EOC: New Fragrance Brand

In creating a new fragrance for men, I had to first decide, what do women want their men to smell like? I guess this would depend on a few different factors, one being the location of the man. Different fragrances resonate differently with people depending largely on the location of these people. To figure this information completely out, it would take large amounts of research and time. Instead I tried to think of a scent that would almost be universal in a sense without losing the manly feel all men crave when purchasing or receiving their cologne.

I came up with a combination of scents that I believe would give a comfortable but strong smell for men everywhere. It would be a nature smell of sorts; fresh fallen rain from a timber area with a hickory musk scent. The combination would give a gentle but yet lumberjack touch, leaving men with the feeling of being able to conquer anything that falls in their given path. Any woman would love to purchase this fragrance for their man for when she buys it for him, she is also buying herself a feeling of protection that comes with every spray. If he’s purchasing for himself, he knows he’s made the right choice instantly upon leaving the store and applying the fragrance. The first touch of the scent reaching his skin will give the man an enormous boost of confidence with yet a calming and protective energy about him that ladies can’t help but crumble to.

This fragrance will be in a dark, flask shaped bottle, placed in dark silk bag, and packaged in a suede box. Neiman Marcus will be the main supplier of such a fragrance, but can also be found in other stores of the same class. The way in which this fragrance is packaged will complete the experience received when purchased by any individual. The shape being in a flask gives a bad boy, rebellious feel with the suede box and silk bag giving a luxurious, classy, royalty feel. The combination of the two give any man, everything they need to conquer any challenge they may run into. Whether in everyday life or for any one of those lifetime experiences some only believe to be made up in dreams. Welcome to the new fragrance for men called “Jack”. Deprived from lumberjack, the name Jack gives a manly feeling, yet a mysterious vibe of comfort. The scent every man wants and every woman wants their man to have, a scent craved by all before they even knew it existed.

Week 2 EOC: Survey Questions

What gender are you?

Which age group do you fit in?

Where do you prefer to purchase your fragrances?

How many fragrances do you own?

 How much would you spend on your fragrances?

Does wearing a certain fragrance boost your self confidence?

How often do you wear fragrances?

How many times a year do you buy fragrances?

What kind of scents do you prefer?

Week 2 EOC: Survey Research

The survey I choose to read about is the Retail Clinics Market Overview and 2014 Consumer Survey Results. A retail clinic would be the medical area in a retail store such as CVS, Walgreens, Target or Walmart. There has been a significant rise in these clinics popping up throughout the United States the past couple of years. The information was gathered using an online panel of 2,000 United States adults all the age of 18 or over. I feel to get a more accurate response with some of the question, more adults should have been a part of this survey. Only 35.4 percent of the adults surveyed have visited a retail clinic, that’s up ten percent from last year. Seems over 90 percent of those who do visit, are leaving completely satisfied. With so many satisfied costumers I see retail clinics continuing to grow at a steady rate. The research predicts the same, conservative but steady growth in stores with a projected 2700 clinics to open in 2018. In 2013 the market for retail clinics was estimated at $613 million, but is estimated to increase to $1.8 billion in 2018. Keep in mind most people visiting retail clinics are going for colds, vaccinations, or prescription renewal. People would rather run to the CVS than to a doctor when it comes down to these simple inconveniences. Approximately 84 percent of the retail clinic visitors have a primary physician still, which they have most likely seen in the last year. With this research results, I feel the retail clinic market is a good one to be investing in. I feel it will continue to grow over an extended period of time, because of how much faster and easier retail clinics are than a doctor visit.

EOC: Week 1: What I am expecting from this class.

I plan to learn more about marketing research and really grasp an understanding of marketing by the end of this class. Marketing is a huge part of my life with my Entertainment Company and network marketing company.  I know marketing research consists of researching consumers, competitors, employees and other parts of the marketing success. The research can be done in many ways, one popular way being surveys. Surveys can be easily filled out and collected to give any company or person a quick response to certain questions they may have. I know this information can be very valuable and worth a lot of money, depending on what the research shows. I am looking to find out about the companies who excel in marketing research and why other companies don’t bother so much with it. Is marketing a key reason in why some companies fail to make the leap from being a good company to being a great company? What is the average companies spend on marketing research? All good questions I’m hoping get answered through this class. I can’t say marketing is the most exciting of subjects, but it is something I want to be good at so all in all I’m really just wanting to improve my marketing skills. I have an event in the making for later 2016 so that gives me plenty of time to really do some good marketing research and put together some strong ad campaigns. I want to be more confident in my marketing after this class to be able to complete such campaigns and not have any doubt in selling out the event.