Week 2 EOC: Survey Research

The survey I choose to read about is the Retail Clinics Market Overview and 2014 Consumer Survey Results. A retail clinic would be the medical area in a retail store such as CVS, Walgreens, Target or Walmart. There has been a significant rise in these clinics popping up throughout the United States the past couple of years. The information was gathered using an online panel of 2,000 United States adults all the age of 18 or over. I feel to get a more accurate response with some of the question, more adults should have been a part of this survey. Only 35.4 percent of the adults surveyed have visited a retail clinic, that’s up ten percent from last year. Seems over 90 percent of those who do visit, are leaving completely satisfied. With so many satisfied costumers I see retail clinics continuing to grow at a steady rate. The research predicts the same, conservative but steady growth in stores with a projected 2700 clinics to open in 2018. In 2013 the market for retail clinics was estimated at $613 million, but is estimated to increase to $1.8 billion in 2018. Keep in mind most people visiting retail clinics are going for colds, vaccinations, or prescription renewal. People would rather run to the CVS than to a doctor when it comes down to these simple inconveniences. Approximately 84 percent of the retail clinic visitors have a primary physician still, which they have most likely seen in the last year. With this research results, I feel the retail clinic market is a good one to be investing in. I feel it will continue to grow over an extended period of time, because of how much faster and easier retail clinics are than a doctor visit.