Sunday, April 26, 2015

EOC: New Fragrance Brand


In creating a new fragrance for men, I had to first decide, what do women want their men to smell like? I guess this would depend on a few different factors, one being the location of the man. Different fragrances resonate differently with people depending largely on the location of these people. To figure this information completely out, it would take large amounts of research and time. Instead I tried to think of a scent that would almost be universal in a sense without losing the manly feel all men crave when purchasing or receiving their cologne.

I came up with a combination of scents that I believe would give a comfortable but strong smell for men everywhere. It would be a nature smell of sorts; fresh fallen rain from a timber area with a hickory musk scent. The combination would give a gentle but yet lumberjack touch, leaving men with the feeling of being able to conquer anything that falls in their given path. Any woman would love to purchase this fragrance for their man for when she buys it for him, she is also buying herself a feeling of protection that comes with every spray. If he’s purchasing for himself, he knows he’s made the right choice instantly upon leaving the store and applying the fragrance. The first touch of the scent reaching his skin will give the man an enormous boost of confidence with yet a calming and protective energy about him that ladies can’t help but crumble to.

This fragrance will be in a dark, flask shaped bottle, placed in dark silk bag, and packaged in a suede box. Neiman Marcus will be the main supplier of such a fragrance, but can also be found in other stores of the same class. The way in which this fragrance is packaged will complete the experience received when purchased by any individual. The shape being in a flask gives a bad boy, rebellious feel with the suede box and silk bag giving a luxurious, classy, royalty feel. The combination of the two give any man, everything they need to conquer any challenge they may run into. Whether in everyday life or for any one of those lifetime experiences some only believe to be made up in dreams. Welcome to the new fragrance for men called “Jack”. Deprived from lumberjack, the name Jack gives a manly feeling, yet a mysterious vibe of comfort. The scent every man wants and every woman wants their man to have, a scent craved by all before they even knew it existed.

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