EOC: Week 5

My personal opinion with how far tracking has gone is that it’s gone too far. It’s at a point where our private lives are no longer private. In today’s world, technology is king. We all use technology so much, internet or some sort of network has become a necessity in most our lives. I think it’s an intrusion in our privacy for companies to have the capabilities they do when it comes to tracking us. They can literally figure out everything you have on your computer or phone about you just by you going to a website or by opening an email. They are able to place these files or little bugs on your computer not only through cookies, but other techniques that have developed to learn everything about you. How did we end up becoming the product for these major companies? I don’t feel this is right, allowing us access to all these technological advancements just to be able to monitor our every key stroke. This information is extremely valuable because if known, these companies can manipulate our online experience to benefit them the most. The more they know about you, the narrower they can make the ads to apply to you and your lifestyle. It’s brilliant on the advertisers end, but still too intrusive. To me the biggest reason for all of this intrusion is greed. The millions companies make off this data collected and sold is yet another huge benefit they gain. So what benefits are we, the consumer, gaining off all this information we’re giving away? Seems they gain all the benefits while we’re convinced to buy the pants who advertise more to your liking while unwillingly giving up all our information that makes us, us.