Final Project - Distribution

The target whole sale providers are the main grocery outlets across the United States. Starting in stores such as Whole Foods, Smith's, and Albertsons, then moving into larger stores from Wal-Mart to Targets. We want to have the United States covered in just a few months before moving internationally and having most the world covered before Delicious Delights yearly mark. “Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away.” Marketing An Introduction, Armstrong/Kotler Page 253. Using the power of television, we want to reach the homes of millions with our adds and send everyone in the right direction to purchase our products. Whether that’s over the phone, online, or sending them to the nearest store that sells our product. “With the widespread distribution on cable and satellite television, the top three shopping networks combined now reach 248 million homes worldwide.” Marketing An Introduction, Armstrong/Kotler Page 454.

Final Project - Product

Our product Puppy Chow will consist of few ingredients. The main being cocoa beans shipped straight to Malaysia, Asia. “Consumers don’t just buy products, they buy the values and lifestyles those products represent.” Marketing An Introduction, Armstrong/Kotler Page 148. When they arrive we grind them down and make the chocolate ourselves. The peanuts we acquire are some of the freshest peanuts grown here in the United States. We want Kellogg’s brand to make the crispy rice cereal and sell to use at a cheap and reasonable price. Last is the butter we will be using. Another deal will be made, this time with Country Crock for the production of the butter needed. We want you to know you’re getting the best tasting treat when purchasing our product, always leaving you a satisfied customer. “The American Society for Quality defines quality as the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.” Marketing An Introduction, Armstrong/Kotler Page 214.

Final Project - Target Market Strategy

The value we are creating for our customers goes much further than just having an amazing tasting treat. We want everyone who buys a bag of Puppy Chow to have an experience like never before. The guaranteed cheapest prices we offer, will keep you coming back for more. “Consumers at all income levels—including affluent consumers—are cutting back on their spending and seeking greater value from their purchases.” Marketing An Introduction, Armstrong/Kotler Page 179. We get the richest chocolate from cocoa beans harvested straight out of Malaysia, Asia. Here at Delicious Delights we make the costumer number one. So if theirs ever a problem with any of our current or future products send it to our main office, with the issue noted and you'll be reimbursed 300%, for any issues caused by company or distributors. “In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.” Marketing An Introduction, Armstrong/Kotler Page 57. As an added bonus, you know all proceeds made from Puppy Chow gets sent over to help those affected by Typhoon Haiyan in the Philippines. After all those suffering are helped in the Philippines, we will start giving the proceeds to others who are in need. Your money is always going to help those in need when you buy from Delicious Delights.

Final Project - SWOT Analysis

After conducting the SWOT analysis, we have determined the strengths, weaknesses, opportunities, and threats that should be focused on. “Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).” Marketing An Introduction, Armstrong/ Kotler Page 55. Strengths include a big opportunity for more products, this will offer some major growth in the company. Next are the lower prices we offer with every bag purchased from Delicious Delights. Our biggest weakness seen is the lack of international operations we possess. In the year to come we will push to branch out all around the world. With the public focus on the Philippines, it's a big opportunity to spark a public interest in Delicious Delights to boost and greatly expand the company some more. The changing seasons will also be of some assistance to provide limited time special flavors. Last are the threats against the company. Our biggest is our rival snack, Muddy Buddies and the possibility of future snacks that will raise the competitive market. “Sales decline for many reasons, including technological advances, shifts in consumer tastes, and increased competition.” Marketing An Introduction, Armstrong/Kotler Page 263.

Final Project - Objectives

The target buyers Delicious Delights is to pursue will be all whole sale retailers, due to the fact they can distribute products effectively amongst the local populous. “Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources.” Marketing An Introduction, Armstrong/Kotler Page 39 I can sell to them in mass quantities at reduced prices, knowing my product will efficiently be distributed in a shorter amount of time. These whole sale retailers include, but are not limited to, Whole Foods, Smith's, Albertsons, and anyone else interested and excited to get on with Delicious Delights. Over the next year we will strive for nothing less than a 90% customer satisfaction rating and a fair average of $15,000 a month being provided to aid the Philippines. Our goal is to own a minimum of 20% of the market share for snack foods. “Finally, within individual units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably.” Marketing An Introduction, Armstrong/Kotler Page 47.

Final Project - Business Mission Statement

Delicious Delights is providing a delicious and convenient snack to people of all ages. For enjoyment during snack time fun and any party you can think of having anytime during the year. We won’t just stop at Puppy Chow. Be prepared for more great snacks from Delicious Delights with the same great prices! “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Marketing An Introduction, Armstrong/Kotler Page 41. Also, all proceeds are going to be provided to help the relief aid to all those suffering in the Philippines from Typhoon Haiyan. All proceeds will be overlooked directly by the founder of Delicious Delights, Mr. Bagenstos himself, to ensure philanthropic efforts are being met, in order to satisfy the common concerns of shareholders. We believe the little shelter left standing after the Typhoon is not enough so with your help of purchasing our Puppy Chow, we will donate every proceed made to start in rebuilding all the lost homes in the Philippines. By the end of next year, we want most of the homes rebuilt and sturdy for families to move into. “Business and charity or public service don’t have to be mutually exclusive. In fact, when they come together, they can be very powerful.” Marketing An Introduction, Armstrong/Kotler Page 87. We aren't stopping there though, after homes are built we’re going to send clothes and other supplies to help getting the Philippines back on track. When the Philippines are finished being rebuilt the proceeds will continue to go to those in need. Treat yourself today with a bag of Puppy Chow and help those unable to even get out of the rain. 

Week 8 EOC - Creative Content

You jump in your car to head to the grocery store and when you turn on the radio the first commercial you hear is from your favorite people here at Delicious Delights. Your mouth begins to water as you put your vehicle in drive. The commercial goes on as you think to yourself "what is this magnificent sounding treat?" “Puppy Chow, for only $2.00, you can get five ounces of this magically tasty experience for you or a friend. Having a party soon, birthday or a little more towards the crazy side for a party? Puppy chow will never serve you wrong. It’ll even be loved at your Sunday sports day. The first time you take a bite out of a bag, not only does the chocolate melt in your mouth but you melt along with it. Melting away to a paradise you can only dream of at night. You’ll have to prepare yourself for this explosion of taste that will send you back to the first time you ever put a chocolate bar in your mouth and you instantly filled with the joy of a thousand children. My friend’s this isn’t just a bag of chocolate treats you’re buying, you’re buying a journey back through and too wonderful places you might have thought we’re long lost.” At this point you realize you haven’t left your driveway and you’re debating going back inside to grab a dry shirt you haven’t drooled on. “So come get some Puppy Chow to also help those in need in the Philippines for all profits will be going to the victims of Typhoon Haiyan. They deserve it and so do you.” You’ve decided by now that this treat must have been sent from the gods and can’t wait to get some.

Week 7 EOC: Marketing Pitch

My company Maker’s Me is proud to offer you Puppy Chow the greatest snack choice you can chose for any occasion. Don’t let the name fool you, this snack is far from being for puppies. Puppy Chow is rich in chocolaty greatness, reminding you of all the great childhood memories you once forgot and all the pleasures life has to offer.  From your first bite till your last, you won’t want to pass on a bag. “Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a produce, service, idea, or other object.” Marketing An Introduction, Armstrong/Kotler Page 8. We can cheaply mass produce Puppy Chow and have it in every Whole Foods in no time. The only ingredients involved are Chex mix, chocolate chips, peanut butter, butter, and powder sugar, making the price affordable for anyone to try. Bags from snack size when you’re on the go, up to five pound bags will be made for even your biggest get together. Winter season is coming to give us the chance to produce a limited time offer of peppermint and spearmint flavor Puppy Chow everyone’s mouth will be watering over. Don’t like the winter flavors or milk chocolate? Try the dark and white chocolate flavors or for those of you, who don’t like chocolate, grab our peanut butter flavor. Puppy Chow is great for everyone from kids and teenagers looking for something quick and delicious, to the adults throwing that unforgettable super bowl party. “The nation’s 36 million kids age 8 to 12 wield an estimated $30 billion in disposable income. They also influence an additional $150 billion that their families spend on them in areas such as food, clothing, entertainment, and personal care items.” Marketing An Introduction, Armstrong/Kotler Page 146. Here at Maker’s Me we believe in helping everywhere that needs help so on top of all the great things we offer with Puppy Chow, we will be giving all profits to help those in the Philippines. So wait no longer to awaken your lost memories and feelings of true pleasure with Maker’s Me Puppy Chow.

Week 6 EOC: Me x 3

First item that defines me would have to be my home studio setup. When I’m not at school, I spend most of my time in front of the computer doing school work or teaching myself other useful knowledge I strive to learn. I’m able to do anything I need on it from making the music I love to even playing a game when I feel a need to take a break. Takes me no time at all to get done with work here. With it I’ll be able to reach my goal successfully of trying to learn everything I can.

 I own a 2006 Jeep Commander and that’s the second item that makes up me. This doesn’t make up me because of what kind of vehicle it is, but rather that it’s a reliable vehicle that gets me to my destinations.  It’s unfortunate the Jeep I own only gets roughly 14 miles per gallon, but since I’ve owned it, I’ve had little to no problems with it. I was able to set up the back and middle of the Jeep to be a nice sound system I can DJ from.  Without my Jeep I would have a more difficult time getting to school and back and forth from military appointments.

The last item that defines who I am is probably my CDJs. I first learned how to spin on these and still use them to practice on a regular. They aren’t much for DJing equipment, but great for learning on. They define me because of the artist I’m trying to become. After I start producing my own music, I’ll already know how to play the music live for an audience. Eventually I’ll upgrade from these CDJs to a controller that can do more, but for now these work great.

Week 5 EOC: Social Networks and Job Hunting

Companies like LinkedIn and Monster could stand to lose some of their customer base from the social media giant that is Facebook.  According an article in The Wall Street Journal, “Facebook’s use as a job-recruitment tool remains small, but its appeal may be growing.” (Light, Joe. "Recruiters Troll Facebook for Candidates They Like." Wall Street Journal. (2011)) 

This could prove slightly hazardous to those companies who target only professional lives. One company, Waste Management, gets most of its traffic from Facebook.Job candidates, however, may be inclined to see companies starting to find jobs on Facebook as a threat, considering it invasive of their personal lives.  Highly qualified job candidates may be overlooked when their personal lives and resume are connected, but employers could benefit from the connectivity provided by Facebook. I believe that personal lives and professional lives should not be grouped together, and so do those who were in focus groups for Adobe Systems Inc. The vice president of Adobe Systems Inc. talent acquisition said that LinkedIn has been a more successful venture for their company. “… to build meaningful relationships with customers, you first have to understand them and how they connect with your brand.” (Gary Armstrong, Philip Kotler. Marketing: An Introduction, 10th Edition., 2010. Page 99)

Facebook may lose some user base when the users’ Facebook profiles are used as a resume.  The social network has been the center of many scandals already when employees are in the hiring process, causing much unfair bias. Even after being hired, some are discriminated against for what they do in their free time. One teacher in Aurora, Colorado, was fired because of her Twitter posts and Instagram photos after attending a music festival