Week 8 EOC: Excel Drafts

 After entering the information into Microsoft Excel you can easily turn that information into a variety of graphs. Type the question at the top of the page and the answers aligned under the question. To the right of the answers you will have to type the percentages equally up to 100%. Highlight all the information needed and click the insert tab. You will see a section called charts. In this section you will have a variety of charts and graphs you can select. By selecting one, the information that is highlighted will be turned into that graph or chart. Now take a screenshot, paste in paint, save, crop, and upload onto the blogger. Graphs are an amazing tool used to show a physical representation of the information presented. By being able to see the information in a graph form and not in number form, you can get a better understanding of what the information actually entails. This will also help in comparing survey answers and questions and also in presenting the information. When presenting a lot of numbers and percentages, the individuals presented too may become overwhelmed and lost in the presentation. This means you're not getting your message across accurately. Graphs and charts will help explain the information so you're clear in describing the outcome of your survey.

Week 7 EOC: Final Product Pitch

I’ve gone around prospecting different stores, but have yet to lock down a store to do the market research project. I’m waiting for a response from Artifact, an antique type shop in Town Square. I also spoke to a Crystal shop on Eastern who I’m waiting for a response from. I’m thinking I would have to do market research for either one of them to help bring in costumers rather than sell an individual product. There is a company called Watch Me Rave that sells light up watches who would love some research done for their light up watch product. I don’t believe they have an actual storefront though. They sell their products at music events, festivals, and online. I’ve emailed Watch Me Rave to see if they’ve expanded into any shops, but if they haven’t I believe I could help them expand into some shops around town here or maybe in some different cities.

Even though I have yet to fully lock down a merchant, I’ve been speaking to multiple different places who would be interested in allowing me to do a project like this. I’ve ran into trouble with stores in a few different areas; if they were corporate they are really private about others doing market research, even private owned shops it was hard to get in touch with an owner or someone who could give me permission to do such a project, and some shops just did not want somebody surveying their customers. I think the most difficult part of this project is finding the merchant and what product to research. It’ll be exciting to get out and survey the people to try and make a company some money. I know upon completion of this product, I’ll be able to use the skills learned towards bettering my companies.

EOC Week 6: What did you learn? From your project? From the class discussion?

I unfortunately did not finish the project fully to be able to learn everything I should have. I realize this is not acceptable and cannot happen with the final. I did however read through all my other classmates projects and discovered how different everyone in class feel about fragrances. All the products were unique in their own ways. Some with packaging you wouldn’t expect a fragrance to have like that of a gypsy or in what seems to be a flask. Packaging is a key factor in the success of a fragrance and I now have a stronger understanding of that. The scents themselves ranged in variety as well, with the one that has a smell of love sticking out the most. It seems a lot of the class had troubles with following the directions of the project. My project was by far not the only one not finished, though that is still no excuse. This class is teaching me a skill I can take with me everywhere, help businesses make money through market research. Doing the work and projects will ensure I learn the knowledge and be able to use it outside of the school whether for my own businesses or for others. Not many classes in this school offer anything of the sort, thus why I must stay focused and get the work done.

EOC week 6: Deeper meaning of the film BIG

The film Big demonstrated a couple different marketing research methods. In one scene you’ll see Tom Hanks running around the toy store the company he works for owns and makes the toys for. As he’s running around playing what looks to be laser tag, he runs into his boss, the owner of the company. The boss says how he’s there every Saturday doing his own market research. This shows actual field research, not anything controlled. They were able to study the consumers in the presence of the toys they make in a natural setting. The other form of research methods used throughout the movie is a controlled method. A group of selected kids are brought into a room with only one, one sided window and a door. In this room the children are given select toys to play with and then are watch and studied on how they act and play with each individual toy. Not a very comfortable setting if you ask me. So in my eyes, I see the first method being used to be the better of the two methods. For this example, putting a group of children in a room to test toys, you’re going to get untrustworthy information. The boss understood this and that’s why Tom Hanks ran into him while playing around the toy store.

Week 4: EOC

Using secondary data has its advantages and its disadvantages. When doing marketing research, your best bet would probably be your primary research collected. Secondary data has a few key advantages that make it quiet useful sometimes. There is so much secondary data that it’s really easy to access now and is also a low cost to acquire. Instead of spending your time and money trying to acquire certain data, you may be able to find this data through another company’s previous market research. Secondary data may be used prior to primary data in many cases. This can help clarify the research focus and maybe change the research question. Some disadvantages of secondary data, may include the quality of the research. The research may not be specific to the researcher’s needs. When the data was collected, it may have been collected for different reasons other than the reason’s you need it for and it may have been collected in different ways not according to what you need. You would also have to be careful to check if the information is complete and not outdated. Research done years ago may be irrelevant now due to many changes in the world.

Surveys are the most common method used for gathering information from other individuals. Surveys can be implemented in a few different ways, including telephone, by mail, in person, or even the internet. Surveys are useful in gathering information that wouldn’t normally be available to the public. This is useful for companies to grow, increase sales, better consumer relations, or create better products. The biggest downfall to surveys is how accurate the information gathered will be. Make the surveys simple to ensure a more accurate response.

EOC: Week 5

My personal opinion with how far tracking has gone is that it’s gone too far. It’s at a point where our private lives are no longer private. In today’s world, technology is king. We all use technology so much, internet or some sort of network has become a necessity in most our lives. I think it’s an intrusion in our privacy for companies to have the capabilities they do when it comes to tracking us. They can literally figure out everything you have on your computer or phone about you just by you going to a website or by opening an email. They are able to place these files or little bugs on your computer not only through cookies, but other techniques that have developed to learn everything about you. How did we end up becoming the product for these major companies? I don’t feel this is right, allowing us access to all these technological advancements just to be able to monitor our every key stroke. This information is extremely valuable because if known, these companies can manipulate our online experience to benefit them the most. The more they know about you, the narrower they can make the ads to apply to you and your lifestyle. It’s brilliant on the advertisers end, but still too intrusive. To me the biggest reason for all of this intrusion is greed. The millions companies make off this data collected and sold is yet another huge benefit they gain. So what benefits are we, the consumer, gaining off all this information we’re giving away? Seems they gain all the benefits while we’re convinced to buy the pants who advertise more to your liking while unwillingly giving up all our information that makes us, us.

EOC: New Fragrance Brand

In creating a new fragrance for men, I had to first decide, what do women want their men to smell like? I guess this would depend on a few different factors, one being the location of the man. Different fragrances resonate differently with people depending largely on the location of these people. To figure this information completely out, it would take large amounts of research and time. Instead I tried to think of a scent that would almost be universal in a sense without losing the manly feel all men crave when purchasing or receiving their cologne.

I came up with a combination of scents that I believe would give a comfortable but strong smell for men everywhere. It would be a nature smell of sorts; fresh fallen rain from a timber area with a hickory musk scent. The combination would give a gentle but yet lumberjack touch, leaving men with the feeling of being able to conquer anything that falls in their given path. Any woman would love to purchase this fragrance for their man for when she buys it for him, she is also buying herself a feeling of protection that comes with every spray. If he’s purchasing for himself, he knows he’s made the right choice instantly upon leaving the store and applying the fragrance. The first touch of the scent reaching his skin will give the man an enormous boost of confidence with yet a calming and protective energy about him that ladies can’t help but crumble to.

This fragrance will be in a dark, flask shaped bottle, placed in dark silk bag, and packaged in a suede box. Neiman Marcus will be the main supplier of such a fragrance, but can also be found in other stores of the same class. The way in which this fragrance is packaged will complete the experience received when purchased by any individual. The shape being in a flask gives a bad boy, rebellious feel with the suede box and silk bag giving a luxurious, classy, royalty feel. The combination of the two give any man, everything they need to conquer any challenge they may run into. Whether in everyday life or for any one of those lifetime experiences some only believe to be made up in dreams. Welcome to the new fragrance for men called “Jack”. Deprived from lumberjack, the name Jack gives a manly feeling, yet a mysterious vibe of comfort. The scent every man wants and every woman wants their man to have, a scent craved by all before they even knew it existed.